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SATURDAY, NOVEMBER 22, 2008

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	PRESS RELEASE
Printer Friendly Version drickard@brooklynx.org	PRESS CONTACT: Diana Rickard / (718) 875-4047 ext. 11

Artists Promote Themselves With Unprecedented Gusto in
To Market To Market at the Rotunda Gallery
Free Candy, Coupons, and More ...

The Rotunda Gallery, 33 Clinton Street, Brooklyn Heights, opens its season with To Market To Market an exuberant and playful look at the concept of marketing as it relates to the production and display of artwork. Organized by guest curator Robin Kahn, this exhibition creates a forum in which artists can explore interactive strategies to attract their public and provides opportunities for them to directly barter or sell work to gallery visitors. To Market To Market opens on September 13, 2001 with an artists’ reception from 6pm - 8pm and will be on view through October 27. Gallery hours are Tuesday-Friday, Noon - 5pm and Saturday, 11am - 4pm. Admission is free. Information: 718-875-4047; or www.brooklynX.org/rotunda.

Using the traditional art fair as a model, To Market To Market gives artists license to indulge in unapologetic self-promotion. Artists will be on hand marketing their wares - whether artistic products, promotional items or simply their personas. In addition to free give-aways, visitors will be able to purchase artwork and ephemera ranging from $1-$100. Laying claim to the viewer’s attention with refreshing directness, individual flair, and still-unjaded irony, the "exhibits" in To Market To Market will include film installations, live music performances, haunted houses on the market, and a tour of Brooklyn’s outsider artists.

Artists in the exhibition include:

Katrin Asbury will create an installation promoting the cryptozoological society, an organization which researches animals that have never actually been seen but are believed to be out there. Ms. Asbury will raise funds for them by selling information packets, brochures and handmade books.

Mike Ballou will design and create posters for the Rotunda Gallery and other local hot spots. These "non-site" posters will be on view throughout Brooklyn and Manhattan.

Julia Chiang will install a vending machine that dispenses free candy imprinted with a special message.

Ian Cooper/Rachel Foullon will offer to sell actual condemned and haunted houses from their recreation of a real estate office complete with signs, brochures, desk, and phone. They will make personal appearances as zombie realtors.

Brian Dewan will create his own coupons that will be available at the Rotunda Gallery and other art venues that can be exchanged for his goods and services.

The E Team (Dan Seiple, Hajoe Moderegger, Farunziska Lantrecht), with Michael Smith, will create an installation of a mock video store.

Shawn Greene’s motorcycle and sidecar installation will be equipped with sounds and text to generate interest in and perhaps funding for his next large-scale sound project.

Jeffry Hill will make sculptures out of soap which will be sold throughout the exhibition.

A. Clayton Lazar will heal spectators through an audio-visual virtual reality installation. He will also stage a live mock revival experience at the Gallery.

Christina Mazzalupo will create an installation where she will sell or barter a variety of self-promotional items included limited edition books, her band (Triple Crème) ephemera, Mixed Greens material and other treats.

Larry Racioppo, whose photographs outsider artists' works depicts Brooklyn's live hidden icons, will provide several personal tours of these artists' sites.

Alexander Fraser Robbins will provide a sitting area and a portrait of himself for viewers to draw from, creating an entire book of portraits of portraits.

Sophie Spar, an unconventional and stylish patron of the arts, will create The Sophie Spar Bazaar where she will install a series of artwork by Brooklyn artists for sale at affordable prices ($1-$100) and organized by the categories of Vacation Goods, Epicure, Souvenirs, Guides and Cosmetiques.

The ROTUNDA GALLERY, housed in an award-winning space designed by Smith-Miller + Hawkinson, showcases the work of Brooklyn artists. The ROTUNDA GALLERY’s educational programs reach 6,000 students each year with gallery visits and in-school art making projects. Janet Riker is the Gallery Director; Meridith McNeal is Associate Director. The ROTUNDA GALLERY is a project of the not-for-profit BRIC/Brooklyn Information & Culture, Inc. (Nanette Rainone, President).

Located in Brooklyn Heights, just over the Brooklyn and Manhattan Bridges, the Gallery is also easily accessible by public transportation. It is a short walk from the 2,3; 4,5; M; N or R trains at the Court Street/Borough Hall station; or the A, C trains at High Street.

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